Bell, part of the Admiral Group, is a car insurance specialist which launched in June 1997. Its head offices are in Capital Tower, Cardiff, Wales. It also has offices in Swansea and Newport and Halifax, Nova Scotia. It shares these with its sister companies Admiral Insurance, elephant.co.uk and Diamond Insurance.
It was originally set up as Bell Direct in 1997, but changed its name to Bell in 2005.
The Admiral Group floated on the London Stock Exchange in September 2004, it is currently the only FTSE100 listed company headquartered in Wales. It employs more than 3,000 people and has more than 2 million customers. The company’s turnover was £1.07 billion in 2009.
Henry Engelhardt is CEO of the Admiral Group and Garan Pieniazek is currently Managing Director of Bell.